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Hand in hand with Guangming dairy, Huali business school action learning practice experience class is waiting for you!

11:20, July 2, 2021      Think tank Business School      Reading volume:

As the first university in China to introduce action learning into business education, Huali business school has created a "five in one" teaching mode of "online theoretical learning, offline team co creation", action learning practice, action learning cases and graduation thesis writing, compiled the first action learning textbook and developed the first action learning course. As a teaching feature of Huali professional degree, action learning has been widely recognized by students and society.

The "action learning practice experience class" jointly carried out the action learning project with Guangming dairy, one of the largest dairy production and sales enterprises in China, so as to better provide students with rich business scenarios for practical learning and raise the innovation level of industry education integration to a new level. Years of action learning teaching practice has proved that this concept and method can well combine management theory with management practice. Students can accelerate the improvement of learning process and ability by immersing themselves in the solution of real enterprise management problems, help enterprises solve the problems existing in actual management and realize enterprise empowerment. This "action learning practice experience class" focuses on the research directions of old brand activation, brand alliance, digital marketing, consumer behavior, experience marketing and marketing channels, and further helps Guangming dairy make breakthroughs in brand cross-border marketing, brand digital strategic transformation and brand rejuvenation.

Through this experience class, you will fully understand:

√ what is action learning

√ advantages of action learning over traditional teaching methods

√ what abilities can action learning improve

√ how can action learning effectively solve enterprise practice problems

The number of offline experience classes is limited, first come, first served! The project department will inform the students who have successfully registered to provide the admission application information so that they can enter the school smoothly.


time: 9:00-12:15, July 4, 2021 (Sunday)

place: 406, School of business, East China University of technology, 130 Meilong Road, Shanghai

Registration link: scan QR code below



Action learning project

Project Name: Research on consumer behavior of Guangming cold drink

Project Name: brand renewal of Guangming cold drink

Project Name: bright cold drink super IP creation and market development

Project Name: digital marketing development of Niupeng

Project Name: positioning and marketing channel development of "Niupeng"

Project Name: franchisee management of Niupeng: from the perspective of competitiveness improvement

Project Name: Research on consumer behavior and experience marketing of "Guangming Youbao" -- from the perspective of market insight


Guests (proposed)

Luo Hai, deputy secretary of the Party committee and President of Guangming dairy

Jiang Hongbo, member of the Party committee, director of organization and director of human resources of Guangming dairy

Tang Qi, channel director of Guangming dairy

Li Junlong, general manager of Guangming dairy Yimin Food No. 1 Factory

What is the general manager of Guangming dairy milk shed

Li Jun, senior manager of foreign relations of Guangming dairy Office

Hou Haimin, training manager of Human Resources Department of Guangming dairy

Zhou Feng, chairman of top community business creative institutions / Professor of Huali MBA program

Ma tieju, Dean of Business School of East China University of Technology

Hou Limin, vice president of Business School of East China University of technology and director of professional degree education center

Chen wansi, director of case center of Business School of East China University of Technology

Du Weiyu, Fei Hongping, Qi Haifeng, Wang Jinai, Yang Guiju, Ye Sheng and Zhu Ling, special instructors for action learning and practice of Bright Dairy of Huali Business School


agenda

08:45-09:00

Conference admission

09:00-09:30

[opening ceremony]

Moderator: Hou Limin, vice president of Business School of East China University of technology and director of professional degree education center

[guest speech]

Ma tieju, Dean of Business School of East China University of Technology

Deputy Secretary of the Party committee and President of Luohai Guangming Dairy Co., Ltd


09:30-11:30

Host: Fei Hongping, director of marketing department of Business School of East China University of Technology

Project Name: Research on consumer behavior of Guangming cold drink

Instructor: Zhu Ling, lecturer of Business School of East China University of Technology

Project Name: brand renewal of Guangming cold drink

Instructor: Yang Guiju, Professor of Business School of East China University of Technology

Project Name: bright cold drink super IP creation and market development

Instructor: Du Weiyu, associate professor, School of business, East China University of Technology

Project Name: digital marketing development of Niupeng

Instructor: Fei Hongping, associate professor, School of business, East China University of Technology

Project Name: positioning and marketing channel development of "Niupeng"

Instructor: Wang Jinai, associate professor, School of business, East China University of Technology

Project Name: franchisee management of Niupeng: from the perspective of competitiveness improvement

Instructor: Ye Sheng, lecturer of Business School of East China University of Technology

Project Name: Research on consumer behavior and experience marketing of "Guangming Youbao" -- from the perspective of market insight

Instructor: Qi Haifeng, associate professor, School of business, East China University of Technology

Hou Limin, associate professor, School of business, East China University of Technology


11:30-11:50

[excellent team review and award]

Moderator: Chen wansi, director of case center of Business School of East China University of Technology


11:50-12:30

[meeting summary]

Hou Limin, vice president of Business School of East China University of technology and director of professional degree education center

Li Junlong, general manager of Guangming dairy Yimin Food No. 1 Factory

What is the general manager of Guangming dairy milk shed

Deputy Secretary of the Party committee and President of Luohai Guangming Dairy Co., Ltd

Ma tieju, Dean of Business School of East China University of Technology


Source: MBA of East China University of Technology





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