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Donghua University 2022 master of Business Administration (MBA) enrollment Brochure

January 20, 2021 16:50      Think tank Business School      Reading volume:

College introduction

Located in Shanghai, China, Donghua University is directly under the Ministry of education, the national "211 Project" and the national "double first-class" construction university. Donghua University, formerly known as China Textile University, was founded in 1951. It is the first textile university in New China. It is one of the first universities in China with the right to grant three-level degrees of doctor, master and bachelor. After 69 years of construction and development, the university has become a national key university with characteristics for the coordinated development of engineering, science, management, literature, art and other disciplines, and is committed to building a "domestic first-class, internationally influential and characteristic high-level university".

The school follows the educational concept of "focusing on the all-round development and success of students", adheres to building morality and cultivating people, continues to deepen educational reform, comprehensively promotes innovation and entrepreneurship education, actively connects the two commanding heights of national strategic special needs and international fashion creativity, and provides talent and scientific and technological support for the development and progress of the country, Shanghai and the industry.

The predecessor of Xuri School of Business Administration of Donghua University is the teaching and Research Office of management engineering established in 1953, which brings together the first generation of management experts in New China, such as Professor Zhou Shiyun, doctor of public management of Harvard University, Dr. Zhang Qichun and Tang Ying. The undergraduate major of industrial management engineering was established in 1959. In 1979, it became one of the earliest units in China to train master of management after the reform and opening up. It was expanded into the school of economic and trade management in 1993. In 1994, Hong Kong Xuri Group donated HK $11 million and renamed the Xuri School of business administration. In 2013, it was selected as the 30 most valuable business schools in China by Guangming Daily. Xu Yinfeng, distinguished professor of Changjiang Scholars of the Ministry of education, served as the president, and Li Wuwei, vice chairman of the 11th CPPCC National Committee and famous economist, served as the honorary president.

Project overview

Donghua University became the third batch of MBA Pilot Universities in China in 1996 and officially launched in 1997. With the mission of building a diversified and innovative characteristic education platform and cultivating ethical and honest excellent management elites, Donghua University accurately grasps the educational requirements of students, teaches students according to their aptitude, and is committed to cultivating students with advanced knowledge and international vision, management art and management wisdom, market characteristics Senior management talents who have insight into the laws of the industry, can meet the needs of economic globalization, and have strategic vision and innovative spirit.

Donghua University MBA has created a characteristic education road of multi project operation and differentiated training. At present, it has established cutting-edge MBA programs, leader MBA programs, fashion MBA programs, China Canada double degree MBA programs, EMBA programs and MEM + MBA programs, and has trained more than 5000 MBA students. It initiated the MBA training mode with design thinking as the core, and is committed to promoting MBA education with design thinking.

Donghua University's MBA ranked 11th in the "China's most influential MBA ranking" for eight consecutive years from 2013 to 2020, which was compiled by the world Entrepreneur Magazine of the world manager group and chaired by Robert Mondale, the Nobel Laureate in economics and the father of the euro. In 2017, it passed AMBA certification, benchmarked with international, and achieved milestone flying. In the fourth round of discipline evaluation results released by the Ministry of education in December 2017, the discipline of business administration ranked among the top 20% - 30% in China. In the evaluation results of professional degree level first released by the Ministry of education in July 2018, the professional degree of master of business administration ranked among the top 25% - 35% in China.


Project settings

1. Cutting edge MBA program

New, innovation driven, based on students' educational requirements, set up new projects; Sharp, forge ahead, focus on the needs of social development, and cultivate elite talents. Through rich case teaching, strengthen practical training, run through classrooms and enterprises, comprehensively improve the comprehensive management ability of the new generation of professional managers, and help young talents with lofty ideals, vigorous passion and management potential to integrate into Shanghai better and faster.

(1) Project features

① Full time study and integration into Shanghai. Students can participate in the grading according to the "Shanghai registered residence registration method for non graduates from Shanghai".

② Career guidance, tailored. Senior executives of well-known enterprises are specially employed as career development tutors to provide career development guidance and face-to-face communication opportunities for full-time students.

③ Reward and encourage excellence. Set up a generous scholarship system to encourage full-time students to devote themselves to learning and successfully complete their studies.

(2) Cultivation mode

Full time (non directional employment), 2 years of schooling, and the maximum learning time shall not exceed 4 years. It is generally arranged to study from Monday to Friday. Personnel files and organizational relations are transferred to Donghua University. After graduation, they choose their own jobs, and the university provides employment guidance.

(3) Academic degree

After completing the master's thesis and passing the dissertation defense within the specified years according to the training plan, you can obtain the graduate diploma and master of business administration certificate of Donghua University.

2. Leadership MBA program

Accurately grasp the educational requirements of students, set up cutting-edge elective courses conforming to the development of the times, teach students according to their aptitude, and open a new dimension of modern management for middle and senior management talents under the new economic background through a comprehensive and systematic knowledge system, a teaching method integrating knowledge and practice, and a multi platform for improving their ability, so as to cultivate future leaders who have a global vision and are familiar with China's national conditions.

(1) Project features

① Multiple fields and personality cultivation. Create multiple cutting-edge elective courses that conform to the development of the times and realize the personalized training needs of students.

② Double teacher classroom, school enterprise linkage. In combination with off campus enterprise executives, a "double teacher classroom" is set up, and some courses are jointly taught by on campus professors and enterprise executives.

③ Break the bottleneck and help the transformation. For middle-level managers in the transition period of the workplace, provide students with professional psychological counseling and highly targeted career development counseling to help students improve their self-awareness, tap their potential and realize career transformation.

(2) Cultivation mode

Part time (targeted employment), 2.5 years of schooling, with a maximum learning time of no more than 5 years. Generally, they are arranged to study on weekends and in their spare time, and their registered permanent residence, personnel files, medical insurance, party and League Organization relations are still retained in their original work units.

(3) Academic degree

After completing the master's thesis and passing the dissertation defense within the specified years according to the training plan, you can obtain the graduate diploma and master of business administration certificate of Donghua University.

3. Fashion MBA program

Relying on Donghua's profound fashion heritage, integrating Shanghai's diversified fashion culture, based on the forefront of fashion management development, gathering the advantageous resources of fashion industry, and making every effort to build China's first master of Business Administration degree project in the characteristic direction of fashion management. Create a training mode that combines theoretical teaching with practical application, senior professors and fashion celebrities, fashion trends and future science and technology. Aiming at the business model and competitive trend of Pan fashion industry, create a high-end professional exchange platform for students.

(1) Project features

① Fashion section, vertical deepening. Set up the "fashion +" characteristic module, covering professional courses such as fashion manufacturing, fashion psychology, fashion brand, digital marketing and fashion technology, so as to fully stimulate students' fashion inspiration.

② Fashion workshop, unity of knowledge and practice. Combined with the practical problems of enterprises, some courses go into enterprises to analyze and study the practical problems of enterprises with managers; Combined with teachers' scientific research, students participate in writing management consulting reports to provide innovative solutions for enterprises.

③ Fashion culture, immersive experience. In the second class of colorful fashion culture, students have the opportunity to participate in IFashion fashion MBA bimonthly salon and fashion event show to experience the most cutting-edge fashion culture.

(2) Cultivation mode

Part time (targeted employment), 2.5 years of schooling, with a maximum learning time of no more than 5 years. Generally, they are arranged to study on weekends and in their spare time, and their registered permanent residence, personnel files, medical insurance, party and League Organization relations are still retained in their original work units.

(3) Academic degree

After completing the master's thesis and passing the dissertation defense within the specified years according to the training plan, you can obtain the graduate diploma and master of business administration certificate of Donghua University.

4. China Canada double degree MBA program

Founded by the rising sun School of Business Administration of Donghua University and the sprott School of business of Carlton University in Canada, it takes business data analysis as the core and comprehensively connects with the first-class business education system in North America, aiming to cultivate senior business administration talents with international competitiveness, innovative spirit, comprehensive management knowledge and business data analysis ability to meet the needs of global economic integration.

(1) Project features

① Global platform, international standards. The English teaching mode adopts international general teaching materials and cases of world-famous top business schools.

② Independent classes and excellent teaching. Small class and high-quality teaching to create a high-end communication platform for global business elite alumni.

③ Integrate things and focus on business data analysis. Fully integrating business data analysis and business administration courses, you can obtain double degrees from Donghua University and Carlton University in Canada (AACSB certification) without going abroad.

(2) Cultivation mode

Part time (targeted employment), 2.5 years of schooling, with a maximum learning time of no more than 5 years. They are taught twice a month. They are generally arranged to study on weekends and in their spare time. Their registered permanent residence, personnel files, medical insurance, party and League Organization relations are still retained in their original work units.

(3) Academic degree

After completing the master's thesis and passing the dissertation defense within the specified years according to the training plan, you can obtain the Graduate Diploma of Donghua University, the master's degree certificate of business administration and the master's degree certificate of Business Administration of Carlton University.

5. EMBA project

Relying on the management education resources accumulated by Donghua University for more than 60 years, integrating the world's outstanding experts, scholars and industrialists in the fields of textile, clothing, economy, management and culture, focusing on the practice of global economic development, cutting-edge theories and ideas, and taking leadership training as the main line, we strive to cultivate global vision, strategic thinking A leader in the textile and garment industry with excellent leadership and social responsibility.

(1) Project features

① One core, multiple experiences. Always take students' comprehensive leadership development as the core, adopt centralized teaching, and organically combine EMBA teaching methods such as classroom teaching, case discussion, enterprise visit, practical practice, competition and cooperation experience, celebrity forum and so on.

② First class teachers and famous experts. Integrating the strength of advantageous disciplines of Donghua University, build a top teaching team for business practice and industry research.

③ Textile characteristics, docking industry. The characteristic module of "textile +" is specially set to integrate and innovate the disciplines of textile, technology, engineering and management, so as to achieve seamless connection with the industry.

(2) Cultivation mode

Part time (targeted employment), 2.5 years of schooling, with a maximum learning time of no more than 5 years. Every month, one weekend is used to concentrate on three days of study (generally arranged from Friday to Sunday), and their accounts, personnel files, medical insurance, party and League Organization relations are still retained in the original work unit.

(3) Academic degree

After completing the master's thesis and passing the dissertation defense within the specified years according to the training plan, you can obtain the graduate diploma and master of business administration certificate of Donghua University.

6. MEM + MBA program

Donghua University became the third batch of MBA pilot institutions in China in 1996 and the first batch of MEM training institutions in China in 2010. In 2020, Donghua University will adapt to the development of the times, based on the actual situation of the industry, integrate the advantageous resources of management discipline, innovate the business administration education system, initiate the MBA cross-border MEM training mode, and strive to create high-level compound talents with advanced knowledge and skills such as intelligent operation management, Python big data analysis, project management, business intelligence modeling and optimization algorithms.

(1) Project features

① Professional curriculum and deep integration of plumbers. MBA cross-border MEM training mode, closely focusing on the core concept of "management + engineering", selects classic MBA courses and adds MEM cutting-edge courses, covering courses such as intelligent operation management, python big data analysis, intelligent supply chain management, project management, business intelligence modeling and optimization algorithms.

② Select course teachers and combine school and enterprise innovation. The project integrates the high-level teaching resources of Donghua University, employs industry experts and enterprise executives to give joint lectures, and creates a training mode combining theory and practice, technology and management through various teaching methods such as professional courses, characteristic lectures and enterprise classes.

③ Excellent talent program to help career development. The employment guidance center provides students with professional psychological counseling and career counseling, and tailor-made career development plans. IPMP and royal ILT certification are linked, and students who meet the corresponding conditions can apply voluntarily.

(2) Cultivation mode

Part time (targeted employment), 2.5 years of schooling, with a maximum learning time of no more than 5 years. Generally, they are arranged to study on weekends and in their spare time, and their registered permanent residence, personnel files, medical insurance, party and League Organization relations are still retained in their original work units.

(3) Academic degree

After completing the master's thesis and passing the dissertation defense within the specified years according to the training plan, you can obtain the graduate diploma and master of business administration certificate of Donghua University.


Training program

The specific course name shall be subject to the curriculum of the current semester.


Registration conditions

The target of recruitment is citizens of the people's Republic of China; Support the leadership of the Communist Party of China, be willing to serve the socialist modernization drive, have good moral character, abide by discipline and law; Personnel with 3 years or above working experience after bachelor degree; Or those who have obtained the national recognized higher vocational education and have more than 5 years of working experience and reach the same educational level as undergraduate graduates; Or personnel who have obtained a master's degree or doctor's degree and have more than 2 years of working experience. Applying for EMBA programs generally requires 8 years or more of working experience after graduation (including 4 years or more of management experience).


Application and admission procedures

1. Pre qualification interview

The pre-trial interview will be implemented for the MBA enrollment of Donghua University in 2022. Candidates scan the QR code below to apply for pre-trial interview. The time of pre-trial interview shall be subject to the announcement on the official website.

A. Apply for part-time MBA of Donghua University

1. Candidates who have achieved "excellent" in the pre-trial interview will be preferentially admitted under the same conditions after the national joint management examination has reached the national retest score line and completed the retest process specified by the state and Donghua University.

2. Candidates who have achieved "good" and "qualified" results in the pre-trial interview will be ranked according to the written test results of the national joint management examination + the total score of the interview results after reaching the national retest score line, and will be selected and admitted under the same conditions after completing the retest process specified by the state and Donghua University.

3. Candidates who have not participated in the pre-trial interview can participate in the normal batch interview after the national joint management examination score reaches the retest score line of Donghua University. They are ranked according to the written examination score of the joint examination + the total score of the interview score, and are selected and admitted after completing the retest process specified by the state and Donghua University.

B. Apply for full-time MBA of Donghua University

1. Candidates who have achieved "excellent" in the pre-trial interview will be preferentially admitted under the same conditions after the national joint management examination has reached the retest score line of Donghua University and completed the retest process specified by the state and Donghua University.

2. Candidates who have achieved "good" and "qualified" results in the pre-trial interview will be ranked according to the written test results of the national joint management examination + the total interview scores after reaching the retest score line of Donghua University, and will be selected and admitted under the same conditions after completing the retest process specified by the state and Donghua University.

3. Candidates who have not participated in the pre-trial interview can participate in the normal batch interview after the national joint management examination score reaches the retest score line of Donghua University. They are ranked according to the written examination score of the joint examination + the total score of the interview score, and are selected and admitted after completing the retest process specified by the state and Donghua University.

If the above is inconsistent with the graduate enrollment policy of the Ministry of education and Donghua University in 2022, the national policy and the regulations of the Graduate Enrollment Office of Donghua University shall prevail. Donghua University MBA Education Center reserves the right of final interpretation.

2. Online registration

Candidates are requested to log in to China graduate enrollment information network from October 10 to October 31, 2021 (expected)(http://yz.chsi.com.cn)Submit registration information. Enrollment unit code: [10255] Donghua University; Department code: [007] Xuri School of business administration; Examination method: [21] national unified examination (including joint examination); Major: [125100] business administration. The above specific information shall be subject to the announcement of China graduate enrollment information network.

3. Confirmation of network message

The confirmation time of online information of Donghua University Examination Center (code 3110) is the first and middle of November. For specific requirements, please refer to the research and recruitment network of Donghua University in late October(http://yjszs.dhu.edu.cn/)Or the official website of MBA education center of Donghua University(http://mba.dhu.edu.cn)Notice. For the confirmation time, place and requirements of online information of other registration points, see the announcement of each registration point.

4. Preliminary test

Preliminary examination subjects: ① 199 management joint examination comprehensive ability ② 204 English 2 / 203 Japanese / 202 Russian.

5. Retest

The retest includes political test, English test and comprehensive ability test.

After the 2022 MBA retest score line of Donghua University is announced, candidates will participate in the retest according to the retest score line and the pre-trial interview (including candidates who did not participate in the pre-trial interview). See the official website of MBA education center of Donghua University for detailed requirements and procedures of the second round examination(http://mba.dhu.edu.cn)。

6. Admission

The specific admission plan will be in March 2022. See the official website of MBA education center of Donghua University for details(http://mba.dhu.edu.cn)Notice. The school will select the best candidates according to the candidates' preliminary examination results, re examination results, work performance and physical examination results.

If the above is inconsistent with the graduate enrollment policy of the Ministry of education and Donghua University in 2022, the national policy and the regulations of the Graduate Enrollment Office of Donghua University shall prevail. Donghua University MBA Education Center reserves the right of final interpretation.






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